Born and raised in Germany, Sarah Mayer (1990) is a pioneer in the world of augmented reality (AR) fashion. After completing her Bachelor of Fashion & Design in 2015, Sarah’s early career was marked by notable achievements, including an internship with renowned Belgian Fashion Designer Walter Van Beirendonck in 2013.
Over the past years, Sarah shifted her focus entirely towards the digital realm, founding @swords.wear in 2021. Her phygital wearables, partly available as augmented reality experiences (on Instagram, Snapchat and Tiktok), question what fashion can become with another medium.
In 2022, Sarah exhibited her work at the Wunderwall.xyz exhibition at PLUS-ONE Gallery (Antwerp, Belgium), the Screenwear exhibition at the Design Museum Den Bosch (‘s Hertogenbosch, Netherlands) and the Asian Front Art Show (Osaka, Japan).